DESIGN 3 LEARNING ACTIVITY 03 Positive and Negative Form

Part B

White Space examples

We had to find 4 examples where White Space has been used effectively.

1. Print-publishing (magazines/ newspapers)

Pages 140/141 from 10 magazine Spring Summer issue. 

White Space is expensive, and so must be the fashion items presented in the the fashion feature “PRADA IN TOKYO” (There is no reference to prices).  The print on the left page (white) reads “TOP, SHIRT, SHORTS, BAG, SOCKS AND SHOES BY PRADA” and on the bottom ”140 TEN MAGAZINE”.

White Space like this is used troughout the magazine.

http://www.10magazine.com.au/

2. Street advertising (billboards/ shop-frontage)

A Poster advertising a concert by Peter Gabriel.  The photo below shows the poster in the context with other posters surrounding it.  The use of white space is making the poster stand out from the rest.

3. A website

http://www.ritter-sport.de/#/de_DE/home/

I chose the Ritter Sport chocolate home page.  I remember Ritter sport’s motto “Simple – practical – square” (Einfach - praktisch - quadratisch) from my childhood!  Their simple designs with the use of white space is giving a clear message:  Ritter Sport chocolate is simply yummy!

Here are two examples of their packaging:  

4. My choice

This is the front page of the Thalia theatre program for May 2013.  The program is in the form of a concertina, about the length of 3 1/3 A4 sheets of paper.  When folded, the document is small enough to fit in a DL envelope (see photo below)

http://www.thalia-theater.de/h/aktuell_31_de.php

DESIGN 3 LEARNING ACTIVITY 03 Positive and Negative Form

Part A

Negative Space Thumb Nail Sketches

I chose the subjects clouds, whipped cream and ice cream cone for my exploration of negative space.

Photography Exhibition in Hobart

The Hobart Photographic Society is currently holding it’s annual exhibition from Tuesday 9 April until 21 April at the Waterfront Pavilion at Mawson Place, Hobart.  If you are in the area, drop by and have a look!

Design students may be particularly interested in the work of Suellen Cook, who creates very complex composite imagery, all made up of her own photos.  Her work is just amazing, and I am sure she will become famous one day!  She has already won a number of international awards. You can also visit her website  http://www.suellencook.com/ to see and read about some of her work.

Redheads

This advertisement caught my immediate attention while I was looking for advertisements that demonstrate one of the six categories:
It just brought back memories of when I was studying Graphic Design as one of the five BFA First Year subjects at the School of Art at Hunter Street in Hobart in 1989!
We were working through this book called Manipulating Space, and the exercises were:  to make up as many compositions as possible using Redheads matchboxes!!!
Now, some 20 years later (and the rest is mystory), I have long discarded all my work from back then - I simply do not have the space to hang onto everything, and after all, by now it would long be outdated :(

Design 3 LEARNING ACTIVITY 3 black Squares Part B

Here are six magazine advertisements that demonstrate each of the six categories mentioned in this assignment:

Design 3 LEARNING ACTIVITY 3 Black Squares Part A

I went about the assignment in a different way than suggested in the instruction.  Instead of using a black marker pen to draw into the template, I cut black card into various sized squares, then arranged them on 9x9 cm white squares until I had reached a satisfying composition.  Then I pasted them down, and scanned each composition.  Then I inserted them into the supplied Word document "Squares_Template" and scanned the document.  That's what you see here.
I found this method easier than sketching, as I had endless opportunities to re-composition.
Initially I tried sketching on paper (during my Children's Services class), but I found myself erasing and re-compositioning all the time!

Typographic Portraits

My Typographic portraits are not really coming into their own right scanned into one Word document - that's why I inserted each one by itself into this blog.