DESIGN 3 LEARNING ACTIVITY 03 Positive and Negative Form

Part B

White Space examples

We had to find 4 examples where White Space has been used effectively.

1. Print-publishing (magazines/ newspapers)

Pages 140/141 from 10 magazine Spring Summer issue. 

White Space is expensive, and so must be the fashion items presented in the the fashion feature “PRADA IN TOKYO” (There is no reference to prices).  The print on the left page (white) reads “TOP, SHIRT, SHORTS, BAG, SOCKS AND SHOES BY PRADA” and on the bottom ”140 TEN MAGAZINE”.

White Space like this is used troughout the magazine.

http://www.10magazine.com.au/

2. Street advertising (billboards/ shop-frontage)

A Poster advertising a concert by Peter Gabriel.  The photo below shows the poster in the context with other posters surrounding it.  The use of white space is making the poster stand out from the rest.

3. A website

http://www.ritter-sport.de/#/de_DE/home/

I chose the Ritter Sport chocolate home page.  I remember Ritter sport’s motto “Simple – practical – square” (Einfach - praktisch - quadratisch) from my childhood!  Their simple designs with the use of white space is giving a clear message:  Ritter Sport chocolate is simply yummy!

Here are two examples of their packaging:  

4. My choice

This is the front page of the Thalia theatre program for May 2013.  The program is in the form of a concertina, about the length of 3 1/3 A4 sheets of paper.  When folded, the document is small enough to fit in a DL envelope (see photo below)

http://www.thalia-theater.de/h/aktuell_31_de.php